More than 200 CAFE Family Business Members from across Canada participated in an online survey in August 2012, the purpose of which was to better profile our membership and collect feedback on how CAFE and its Chapters can improve membership value and satisfaction. This was the first national survey of its kind in several years and revealed many insights that will help guide CAFE program and service development in the near term. The survey revealed that the typical CAFE Family Business Member had the following characteristics:
The average CAFE Member had the following characteristics:
A relatively high percentage of respondents indicated that they did not employ any of the following best practices to govern their family business (which may be a reflection of the size, complexity and age of CAFE businesses):
Members were very much aligned on the priority they assign to various strategic initiatives being pursued by CAFE, with the top 5 being:
#1 – Improve the PAG program with additional resources, tools and support;
#2 – Develop partnerships with educational organizations to bring more family business education to CAFE members;
#3 – Offer more educational workshops, seminars, speaker tours, etc…;
#4 – Offer more downloadable family business resources on the CAFE Website;
#5 – Launch a national marketing campaign to attract new members.
When asked what CAFE and its Chapters could do to increase the level of value for membership respondents provided hundreds of specific suggestions, but the most popular ones fell into the following categories:
CAFE would like to thank those who participated in the survey and reassure all CAFE Members that steps are being taken to address the practical needs and wants articulated through the survey.